About Mateo
Psychologist for Founders | Business Growth Consultant
“The Great Reconquest begins within.”
Professional Biography
The Story Behind
The Great Reconquest
Some call themselves coaches. Others, consultants..
I am neither.
I am a psychologist for founders — one who’s lived their very battles.
The Descent
I know what it feels like to carry the weight of a company on your shoulders.
To face the silence of leadership, where everyone looks to you for answers — but no one is there when you need guidance.
I’ve been there: leading a tugboat company in Montevideo, and later, co-founding a consulting firm with my wife.
The Turning Point
I know the darkness of burnout — the endless pressure, the loss of clarity, the isolation.
And it was through that crucible that I found my mission: to help founders conquer their greatest challenge — themselves.
The Method
That’s why I created the KOYNOS and B2Better frameworks—
not born in theory, but forged in the battlefield of business and psychology.
The Philosophy
I’m not here to “motivate” you.
I’m not here to give you empty affirmations.
I’m here to help you reclaim your fire, your purpose, and your clarity.
So you can lead with strength, make intelligent decisions,
and grow your business without losing yourself in the process.
“This is what I call The Great Reconquest.”
Impact and Recognition
1000+
Entrepreneurs worked with
7+
Years of psychology & therapy experience
I’ve worked with over a thousand entrepreneurs..
and collaborated with leaders like
Ismael Cala, Pablo Brenner, Nicolás Jodal, and Gaston Pauls.
Recognized by the Arab-Uruguayan Chamber of Commerce.
Mentor with the global Endeavor network.
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Ismael Cala
Author & International Speaker
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Pablo Brenner
Technology Entrepreneur
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Nicolás Jodal
Business Professional
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Gaston Pauls
Actor & TV Host
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MOU Signing with Arabian Chamber of Commerce
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